Server-Side Tracking

Server-Side Tracking Built for a Cookieless World

Deploy server-side GTM on Google Cloud to recover lost conversions, improve match rates, and future-proof your measurement stack.

Core Technologies:

sGTMGoogle CloudMeta CAPIConsent Mode v2

ROAS

+8.5x ↑

Google Ads Certified

My Server-Side Tracking Services

Engineering robust, first-party data pipelines that survive ITP and ad blockers.

Deploying robust Server-Side Google Tag Manager environments on Google Cloud Platform (GCP) or Stape.

Implementing Conversions API for social platforms to recover lost events and boost Event Match Quality (EMQ).

Shifting from fragile third-party cookies to secure, first-party data collection frameworks.

Passing enhanced user data (hashed emails, phone numbers) securely to ad networks to maximize match rates.

Routing tracking requests through custom subdomains (e.g., tracking.yourbrand.com) to prevent data loss.

Ensuring strict adherence to GDPR/CCPA by controlling exactly what data is sent to third-party vendors.

Capturing up to 30% more conversion data that client-side pixels miss due to iOS14+ and ITP.

Feeding ad platforms high-quality, enriched data so they optimize faster and reduce CPA.

Building tracking infrastructure that survives the death of third-party cookies and aggressive browser restrictions.

Solution: Implement CAPI with advanced data hashing to push EMQ scores to 8.5+.

Solution: Use custom domain mapping to bypass client-side blockers.

Solution: Move tracking to the server to guarantee transaction data matches exactly.

Solution: Offload heavy third-party marketing scripts from the browser to the cloud server.

Solution: Sanitize and control all outgoing data payloads centrally within sGTM.

Solution: Extend cookie lifespans up to 400 days using server-managed secure cookies.

Proof of Work

Anonymized snapshots from live client accounts.

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