Blog — paid media and measurement notes

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Notes on paid media & measurement

Tracking

Aug 3, 2026 • 5 min read

Server-Side GTM: Why It's a 2026 Must-Have

How server-side tagging restores conversion accuracy and future-proofs measurement.

Read article Google Ads

Jul 21, 2026 • 7 min read

Google Ads Account Structure That Scales

A campaign architecture playbook for lead-gen and e-commerce accounts.

Read article GA4

Jul 9, 2026 • 6 min read

GA4 Event Taxonomy Without the Mess

Design a clean event schema that keeps reports usable as you grow.

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